Reaching the Right Public Sector Audience: How We’re Innovating Delegate Acquisition at DigiGov Expo 2025
If you are a sponsor or exhibitor looking to connect with public sector leaders driving digital transformation, DigiGov Expo 2025 is your gateway. But we know that simply having a stand is not enough. You need the right delegates: senior decision-makers, policy influencers, and transformation leaders who are ready to engage.
That is why we are taking a bold, innovative approach to delegate acquisition, ensuring your brand reaches the public sector professionals and thought leaders who matter most.
Innovation in Action: A Tech-Themed Ice Cream Van Campaign
On Thursday 7th August, the DigiGov Expo team are taking their outreach to the streets of London with a twist. A fully branded, tech-themed ice cream van will travel through Whitehall and central government hotspots, serving up free scoops and sparking conversations about digital innovation in the public sector.
This campaign is designed to do more than turn heads. It is crafted to:
Engage public sector professionals in their own environment
Spark interest in DigiGov Expo as the event for government transformation
Create memorable, human-first interactions that drive event attendance and delegate conversion
Why This Matters to Sponsors and Exhibitors
This is not just clever marketing. It is a high-impact delegate strategy with measurable value for you.
Meet Qualified Public Sector Buyers: Our campaigns are designed to attract senior civil servants, digital leads, procurement officers, and transformation directors from across local and central government.
Maximise Your Event ROI: By targeting and engaging the right delegates before the event, we are driving quality footfall to your stand. That means better conversations, more relevant leads, and stronger outcomes.
Amplify Brand Awareness in the Public Sector: By associating your brand with high-visibility campaigns, you position your organisation as a forward-thinking partner in digital government.
Join a Trusted Ecosystem of Innovation: DigiGov Expo is known for connecting technology providers with real government challenges. Our delegate acquisition efforts are a direct investment in your success as a sponsor or exhibitor.
Help Us Build Momentum: Share That You Will Be at DigiGov Expo
One of the most powerful ways to increase visibility is through collaborative promotion. We encourage all exhibitors and sponsors to share their participation on LinkedIn, X, and across internal networks.
Together, we can drive awareness, attract even more senior delegates, and create an unmissable platform for public sector innovation.
Ready to Meet the Right Public Sector Audience?
We are doing the legwork to ensure your time at DigiGov Expo 2025 delivers value. From creative campaigns to targeted delegate outreach, we are committed to helping you build lasting public sector relationships.
Let your audience know you will be there. Together, we will make this year’s event the most impactful yet. Visit the exhibitior marketing zone for more tools.
Stand Out and Maximise Your Impact with Our New Exhibitor Guide
To help you attract more attention and generate better results, we have created a comprehensive guide for exhibitors:
How to Truly Stand Out at Public Sector Exhibitions: A Strategic Guide for Suppliers