How to Truly Stand Out at Public Sector Exhibitions: A Strategic Guide for Suppliers
Exhibitions like HETT and DigiGov Expo offer a rare opportunity for suppliers to engage directly with NHS and government decision-makers. But a visually impressive stand and branded pens alone won't earn you trust, let alone contracts.
That’s where our latest whitepaper, “Winning Public Sector Attention at Exhibitions”, comes in. It provides a practical, research-backed guide to help turn footfall into meaningful partnerships.
Understand Delegate Psychology
Public sector professionals attend with specific goals, limited time, and a healthy scepticism toward marketing. You have just 3 to 5 seconds to catch their attention, and that decision is often subconscious.
The whitepaper explores how to appeal to these instincts through clear messaging, purposeful layout, and engaged, approachable staff. It shifts the focus from generic branding to relevant, results-driven communication.
Design Your Stand to Encourage Interaction
Your stand should not just look good; it should be strategically designed to prompt action. The whitepaper offers guidance on how to:
Create open, accessible layouts
Use a clear visual hierarchy to communicate benefits at a glance
Replace gimmicky giveaways with sustainable, useful materials
Every element should reduce friction and invite delegates into a meaningful exchange.
Your People Are the Product
According to Harvard Business Review, 83 percent of B2B decisions are influenced more by the people than the product itself. That means your team needs to be well-prepared, not just present.
The guide outlines how to train your staff to open with insightful questions, read the room, and take quick notes to personalise follow-up conversations. Being professional, approachable, and relevant makes all the difference.
The Real Work Happens Before and After the Event
Success doesn’t begin at the event and it doesn’t end when the lights go down. Smart suppliers prepare thoroughly and follow up with precision.
This whitepaper explains how to:
Segment and target your pre-event outreach
Use social channels to build visibility and trust
Craft post-event communications that build on specific conversations
Public sector procurement takes time. Consistent, thoughtful engagement is what keeps you top of mind when the real buying decisions happen.
Download the Full Guide: Winning Public Sector Attention at Exhibitions
If you are aiming to do more than just collect business cards, and want to build lasting public sector partnerships, this whitepaper is essential reading.
Whether your organisation offers health tech, digital transformation tools, or operational solutions, this guide will help you design a presence that is strategic, authentic, and built to resonate with NHS and government professionals.