Selling into education can look straightforward from the outside. Find the schools that need what you offer, identify the decision-maker, make your case and close the deal.

The way schools purchase goods and services continues to evolve. With greater autonomy for academies and trusts, changing procurement regulations, and competitive pressures on budgets, suppliers must be strategic about how they engage and win contracts. The following tips provide detailed insights, actionable steps, and practical guidance for selling effectively in 2026.

Discover the opportunities for private EdTech providers in the UK public sector by 2025, focusing on AI, data analytics, and SEND support. It highlights how EdTech companies can align with government priorities to drive growth and innovation.