Marketing & Selling to the Public Sector in 2026: Your complete guide to winning Public Sector contracts

The complete 2026 guide to winning NHS, education, and government contracts after the biggest procurement reform in decades.

Market Opportunity

• £408 billion annual UK public sector procurement spend

• 5% increase in opportunities since 2023/24

• SME participation significantly increased under new rules

• 13% projected growth for 2025/26

What You'll Learn

Navigate New Procurement Rules

• Simplified Procurement Act 2023 processes and digital platforms

• Updated thresholds and Crown Commercial Service frameworks

• Essential compliance requirements and application strategies

Sector-Specific Strategies

• Central Government: £150+ billion across 450+ departments

• NHS: £35 billion healthcare market navigation

• Local Government: 317+ council opportunities

• Education: 24,000+ schools and 160+ universities

Proven Tactics That Work

• Digital marketing optimized for public sector buyers

• Relationship-building strategies that win contracts

• Social value integration for higher bid scores

• Timing your approach to buying cycles

Practical Framework

• 6-phase success process from research to growth

• Bid writing best practices for 2026

• Major events calendar and networking opportunities

• Common pitfalls and how to avoid them

Who This Is For

• Business owners targeting stable government revenue

• Sales directors seeking contract wins

• Marketing managers needing sector expertise

• SME leaders competing with larger suppliers

Ready to win government contracts? Download now and start building your 2026 pipeline.