Marketing
Free Whitepaper: Marketing and selling to the public sector in 2023
Marketing and selling to the public sector in 2023: Benefits, challenges and best practice
The public sector is a lucrative market and opportunities to market to and sell into it are vast. However, selling into the public sector is a much more complicated process than selling to corporate or private businesses.
Real success requires patience as the procurement process is often complicated and can take time. But if you’re prepared to commit to the long haul and put in the effort, the opportunity is there to build strong partnerships with much tighter barriers to competitors than in the private sector.
The good news is that it is much easier to sell into the public sector now than in it has been in the past. The government, for example, has recently committed to spending £1 in every £3 with small and medium-sized companies to increase innovation within the SME sector.
There’s also a new public procurement regime on the horizon, which will simplify the procurement process, change the way it is regulated, and give greater flexibility to public procurement professionals.
If there was ever an ideal time to start selling to the public sector, it is now.
This whitepaper explains the key ‘how to’ principles of marketing and selling into the public domain. As well as offering guidance on marketing strategies, it outlines the steps required to navigate existing procurement processes for education, the NHS and central government.
The paper includes an overview of what to expect from the new procurement regime (due to come into effect in 2023) and gives a synopsis of the benefits and challenges of selling into the public sector. Peppered throughout are lots of best practice tips for those all-important contract wins.
Download now to discover how to market and sell to the public sector in 2023
