Market Insights
With over 25 years of experience, we are specialists in our field and possess a deep understanding of the ongoing challenges faced by the public sector.
Marketing
Marketing
Nurturing Connections: The Art of Private Dinners in Government Networking
Uncover the power of hosting private dinners to deepen connections and cultivate relationships with key buyers and influencers in local and central government circles.
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April 15, 2024
Empowering Government Transformation: The Vital Role of Tech Suppliers
In an age where technology is the driving force behind innovation and progress, the public sector stands at the threshold of a transformative era.
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March 20, 2024
Technology
Unlocking Lead Generation Success: The Key Benefits of Outsourced Marketing for Private Sector Marketers
In the ever-evolving landscape of B2G marketing, marketers face a myriad of challenges in effectively reaching and engaging their target audience.
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March 16, 2024
Marketing
Marketing
Unlocking Opportunities: A Guide to Successfully Selling to the Public Sector in 2024
GovNet is thrilled to present our latest B2G guide, focusing on how to navigate the evolving landscape of public sector procurement.
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January 23, 2024
Marketing
Maximising Impact: The Counter Fraud Conference for Public Sector Solution Providers
Uncover the tailored benefits that can transform your market presence and catapult your solutions to the forefront of public sector demand.
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January 18, 2024
Fraud
Top Tips for Selling Technology to UK Central and Local Government Departments
In the ever-changing landscape of technology, securing contracts with both central and local government departments in the UK can be a pivotal moment for your tech business.
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January 8, 2024
Technology
Insights
Breakfast Briefings: Key to Success for UK Public Sector Suppliers
Discover why breakfast briefings are indispensable for UK public sector suppliers across healthcare, technology, fraud prevention, education, and justice sectors.
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March 25, 2024
Marketing
5 Tips for Successfully Launching New Healthcare Technology Products
In the fiercely competitive world of healthcare technology, launching a new product necessitates a well-planned strategy that goes beyond mere introduction
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March 21, 2024
Healthcare
Enhancing Security: Navigating UK Government Procurement Trends in 2024-2025
Innovative security tech shapes UK law enforcement. Position your company for success selling policing, victim support, rehabilitation, and court reform tech.
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April 9, 2024
Justice
2023
Tribute to Carol Ewing
It is with great sadness that we are sharing this tribute to one of the longest-serving and most popular members of the GovNet family, Carol Ewing.
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November 14, 2023
GovNet
How to Sell Into Schools in 2024
This blog explains how procurement in education works, clarifies who makes the buying decisions, and shares some great tips on how to sell to schools.
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November 3, 2023
Education
Our Top Tips on How to Market to The NHS in 2024
How do you get decision-makers in the NHS to discover and desire the benefits of your business? This blog will look at the specifics of marketing to the NHS.
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November 2, 2023
Healthcare
An In-Depth Look at How to Successfully Sell Into the NHS
As the buying processes become more streamlined, there has arguably never been a better time to sell to the NHS. This blog explains the best positioning tactics to become an NHS supplier.
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November 1, 2023
Healthcare
Top Tips on How to Market to Schools in 2024
Schools in the UK rely on a vast number of suppliers to deliver vital services and solutions to ensure they operate efficiently and deliver the best education possible to their pupils.
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October 28, 2023
Education
Keeping Data Safe in the Public Sector
Protecting public sector data and keeping systems secure is a never-ending battle. A malicious hacker only needs to be successful once to wreak chaos.
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October 26, 2023
Technology
Top Tips for Pre-Event Networking: How to Maximise Your Contacts
This blog explains best practices for pre-event networking, how to maximise contacts before public sector events, and why breaking the ice before events is an essential strategy for lead generation.
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July 11, 2023
Events
Digital Transformation in the Public Sector
On June 28th, GovNet hosted its inaugural Public Sector Leadership Evening at the Gherkin in London, attracting over 150 attendees.
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July 5, 2023
Networking
A Guide to Selling Cyber Security Solutions to The Public Sector
Public sector cyber security is a growing market, and today’s landscape provides an opportune time to sell cyber security solutions to the government, the NHS, and public sector organisations. Our mini guide explains how..
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June 2, 2023
Technology
The Top Benefits of Partnering with the UK Public Sector for your Business
Are you a small business owner looking to expand your sales opportunities? One option you should seriously consider is partnering with the UK public sector.
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February 28, 2023
Marketing
Crafting a Sales Pitch for the UK Public Sector: Expert Tips & Strategies
Creating a compelling sales pitch is key to making a successful pitch. In this blog, we provide tips for creating a winning sales pitch when selling to the public sector.
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July 5, 2023
Selling
How to Market to International Schools
How do you reach international schools? Are there unique considerations? And when is the best time to reach out? This blog tells you everything you need to know about marketing to international schools.
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January 3, 2023
Education
2022
How to Guide: Generating Leads From Public Sector Events
The public sector is a highly lucrative market, but it can be a challenging sector to break into and finding how to generate leads from public sector events can be tough. This guide tells you everything you need to know.
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December 12, 2022
Marketing
Top 7 Reasons to Sponsor a Public Sector Event
Marketing and selling into the public sector are quite different kettles of fish to equivalent processes in the private sector. Public sector event sponsorship can bring unique benefits to sponsors.
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December 2, 2022
Events
A Guide To B2G Marketing
Business to Business (B2B) and Business to Consumer (B2C) are familiar marketing models. However, there’s also a third, lesser-known strategy called B2G marketing.
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September 5, 2022
Marketing
How to Get the Most From Sponsoring an Event
Sponsorship can seem like a big commitment, both financially and in terms of time. So, do the benefits outweigh the costs? This blog answers some key questions about event sponsorship and explains how to maximise sponsorship ROI.
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July 26, 2022
Events
The Benefits of Sponsoring a GovNet Event
Our conferences and exhibitions are powerful marketing tools that can introduce you to new buyers and influencers, which, in turn, can act as a lever for lots of new business and sustained growth.
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December 2, 2022
Events