Overview

Chair’s Opening Remarks

Professor Steve Field, Chair, Royal College of General Practitioners (CONFIRMED)

Opening Keynote: A Preventive Agenda for 21st Century Britain

• The UK Preventive Health Agenda – Evaluating our progress thus far
• NHS Health Checks – One Year On
• Tackling Health Inequalities through Prevention – The Marmot Review
• Developing an effective commissioning structure for preventive health issues
• Raising awareness around sexual health – Reducing the risk of sexually transmitted infections and diseases

The Cross-Government Strategy for dealing with Obesity; £372 million investment

• Change 4 Life Campaign; £75 million investment
• Implementing the new National Liver Strategy
• Dealing with alcohol abuse
• Let’s Get Moving - Physical Activity Care Pathway
• The Preventive elements of the Cancer Reform Strategy

Rt. Hon Andy Burnham MP, Secretary of State for Health (INVITED)

Immunisation: Protecting Public Health through Prevention

• Increasing the uptake of the swine flu vaccination in order to prevent a resurgence in 2010
• The importance of PCTs, through coordination with GPs, in delivering and encouraging people to have vaccinations
• Tackling health inequalities in the delivery of vaccinations, such as HPV, and cervical cancer screening
• Continuing to make the case for the uptake of MMR against a backdrop of increasing cases of measles
• Availability of online NHS resources for patients and parents regarding vaccinations
• Using social marketing and PR campaigns to achieve this
• The role of the private sector in the research and development of new vaccines
• Promoting the British Immunisation Schedule
• Vaccinations for Older People – Proposal of a Shingles Vaccination

Dr. Anne Mackie, Director of Programmes, UK Screening Committee (CONFIRMED)

Moving forward on Cancer Prevention

• The Cancer Reform Strategy: What progress has been made?
• The importance of a healthy lifestyle and diet to the prevention of cancer
• The importance and effectiveness of early screening
• The National Awareness and Early Detection Initiative
• New technologies available to diagnose and treat cancer
• The one week cancer screening guarantee; £1 billion investment by 2011
• What is being done to reduce early diagnosis health inequalities?
• Effective data collection on issues such as incidence, mortality, survival and screening
• The role of GPs in early cancer detection
• Prevention of lifestyle cancers caused by smoking, poor diet and UV exposure
• Investment in digital mammography to screen for breast cancer effectively

Kathy Elliott, National Lead for Prevention, Early Diagnosis and Inequalities, National Cancer Action Team (CONFIRMED)

Closing Morning Keynote: NHS Health Checks – Preventing the onset of Long Term Illnesses

• The importance of NHS Health Checks – preventing Heart Disease, Stroke, Kidney Disease and Diabetes
• Progress of the NHS Health Checks programme so far; £332 million investment
• Tackling Health Inequalities – targeting those most vulnerable to cardiovascular diseases and providing advice to prevent them
• The Act F.A.S.T. awareness campaign
• Tackling smoking; moving tobacco under the counter and banning sale via vending machine
• The Role of GP’s to effectively target those at highest risk – and provide assistance to them
• Technologies and services to support cardiovascular screening

Professor Roger Boyle, National Director of Heart Disease and Stroke, Department of Health (CONFIRMED)

Pursuing a preventive agenda through empowering professionals

• Devolving greater power to front line professionals
• Allowing local PCTs to decide their own preventive priorities
• Scrapping central government targets
• Cutting NHS bureaucracy by a third; £1.5 billion annual saving from 2010/11
• Increasing professional accountability
• Emphasising individual responsibility for better health

Andrew Lansley CBE MP, Shadow Secretary of State for Health (INVITED)

Case Study – Commissioning for Prevention: The Example of Ealing

• A strategic commissioning structure between the PCT and Ealing Council over a 5 year period
• Commissioning services for prevention in the areas mental health, disease prevention and elderly people
• Collaboration between local health and social services to assess and meet the needs of the local population
• Engagement with service providers, carers and users to develop a patient-focused approach to commissioning
• Involvement of the private and third sectors in the delivery of commissioned prevention services
• Lessons learnt for post-2011 strategy

Robert Creighton, Chief Executive, NHS Ealing (CONFIRMED)

The Safe Durham Partnership - Working Together to Reduce the Harm Caused by Alcohol Through Prevention

• Reducing the negative impact of alcohol misuse on families and communities in County Durham
• Undertaking social marketing and implement campaigns targeted at specific population groups highlighting alcohol related harm
• Working with schools, colleges and education establishments to implement drug & alcohol policies
• The crucial role of frontline staff, such as teachers and school nurses in identifying those most at risk of alcohol misuse early
• Engaging with local families parents and carers to promote alcohol free environments and activities
• Monitoring and evaluating success – Providing regular updates to ensure that strategy is successful

Yasmin Chaudhry, Chief Executive, NHS County Durham (INVITED)

Closing Keynote: Reforming Mental Health Services in the UK

• The Vision for 2020: Where do things stand?
• The New Horizons consultation: Key recommendations
• Early detection of mental health conditions
• Increasing awareness of mental health conditions within the population
• Creating a joined up structure between councils and the NHS to meet mental health needs
• Tackling age inequality; Increasing access to mental healthcare to people over the age of 65
• The possible effects of the recession on people’s mental health

David Behan CBE, Director General for Social Care, Local Government and Care Partnerships, Department of Health (CONFIRMED)

Closing Panel Session

• The role of GPs in early detection and diagnosis of health conditions
• Raising awareness and public knowledge about the risks associated with certain conditions
• Tobacco control; the Health Act 2009
• Using social marketing techniques to achieve raised awareness
• Prevention of influenza in the population
• Developing an effective commissioning structure for prevention
• The latest NICE guidance on public health issues: alcohol, CVD, obesity
• Tackling the increase in sexually transmitted infections
• Dealing with childhood and adult obesity
• The role of employers in the health and wellbeing of their employees
• The importance of the workplace in encouraging healthy living

Invitations extended to:
Professor Stephen Field, Chairman, Royal College of General Practitioners (CONFIRMED)
John Bromley, Director, National Social Marketing Centre (CONFIRMED)
Dr. David Haslam, Chair, National Obesity Forum (CONFIRMED)
Dr. Mike Kelly, Director of the Public Health Excellence Centre, NICE (CONFIRMED)
Dr. Sunja Gupta, Deputy Director for Public Health Strategy, Social Marketing and Sexual Health, Department of Health (INVITED)