Programme

08:40	Registration and Morning Coffee
09:20	Chair’s Opening Remarks Michael Mosley, Award-winning Medical Journalist and Former Doctor (CONFIRMED)
09:25	Opening Keynote: Weight Management Strategies: Prevention and Beyond Healthy Weight, Healthy Lives: One Year On Developing and implementing effective initiatives to prevent further weight increases and reduce obesity levels Enabling weight maintenance: The potential of multi-agency and partnership working The role of GPs and nurses in identifying and supporting the clinically obese Healthy eating and physical activity: Success for the long term Working in partnership with the private sector: Responsible supermarkets The link between adult obesity and type 2 diabetes Assessing how NICE guidance is handled – The role of the National Commissioning Group Bariatric Surgery: A track record of 8 out of 10 cured of diabetes Dr. David Haslam, Chair, National Obesity Forum (CONFIRMED)
09:45	Rewarding and Incentivising Healthy Eating: The Co-operative Perspective Kate Jones, Head of Food Product, Policy, and Technology, The Co-operative (CONFIRMED)
10:00	Developing Effective Partnerships to Tackle Obesity: The Case of Barking and Dagenham Significant challenge - one of the highest rates of measured childhood obesity in London, and estimated adult obesity in London Strong partnership relationships and commitment through LAA target Development and evolution of the Childhood Obesity Task-force Learning from industrial scale interventions such as free swimming, leading to a 30% increase in swimming activity and the introduction of planning guidance to limit new hot food takeaways Learning from implementation of incentivised healthy lifestyles cards for young people, linking school meals, leisure services, and libraries Learning from the externalisation of PCT community health services, and the impact on the obesity implementation team Reflection on the involvement of the private and community sectors as delivery partners Dr. Justin Varney, Joint Assistant Director of Health Improvement (Children and Young People), NHS Barking and Dagenham (CONFIRMED)
10:15	Case Study: Points4Life Scheme – Promoting a Healthier Manchester Points4Life Scheme – Tackling cross-generational obesity through incentives Manchester’s ‘Healthy Town’ status – £4.6 million government investment to promote healthier lives in Manchester Changing perceptions: Embracing healthier choices as the easier option Learning from and working with the private sector to make this scheme successful Rolling out the loyalty card scheme – Issues with technology of swipe cards Becoming a leader in the north-west to promote healthier weight amongst residents Mitigating the risk of fraudulent claims of rewards Laura Roberts, Chief Executive, NHS Manchester (CONFIRMED)
10:30	Special Keynote by Andrew Lansley CBE MP, Shadow Secretary of State for Health
10:45	Questions and Answers
11:00	Morning Coffee and Networking
11:30	Seminar Session I
12:30	Lunch and Networking
13:30	Seminar Session II
14:30	Afternoon Coffee and Networking
15:00	Afternoon Keynote: A National Strategy to Tackle Obesity Healthy Weight, Healthy Lives: One Year On – Evaluating our progress thus far Next phase of Change4Life - Encouraging adults to 'Swap it, Don't stop it' Continuing and sustaining investment in infrastructure which supports healthier choices The Children’s Plan: Developing a healthy environment in which children can grow The National Play Strategy: £235 million investment Addressing health inequalities to tackle obesity: Challenges in promoting a healthy diet in deprived communities Improving urban infrastructure to support greater opportunities for physical activity for children Healthy Schools and the progress made after 10 years Involving the private sector in the development and implementation of child health interventions Future direction – The Obesity Improvement Programme Anne Jackson, Joint Director Responsible for the Cross Government Obesity Unit; Director of Child Wellbeing, DCSF (CONFIRMED)
15:15	Development of the multi-disciplinary specialist weight management service in Middlesbrough, Redcar and Cleveland. What lessons have been learnt? In Redcar and Cleveland 71% of men are overweight or obese Delivery of weight management services – Levels 1-4 The specialist weight management services BMI 40+ or BMI 35+ with co-morbidities What the service offers – individual psychological assessment, dietary treatment, fitness assessment Anti-obesity medication Bariatric surgery – psychological services prior and post surgery Results so far Fiona Taylor, Team Lead and Specialist Obesity Dietician, Middlesbrough, Redcar and Cleveland Community Services (CONFIRMED) Dr. Sarah Yates, GPwSi, Middlesbrough, Redcar and Cleveland Community Services (CONFIRMED)
15:30	Liverpool’s Challenge: A Social Marketing Approach to Reducing Obesity Using social marketing as a tool to improve the health of Liverpool through physical activity Challenging the local population to lose one million pounds of weight collectively Incorporating Customer Relationship Management to engage and support participants Using behavioural theories to construct an effective marketing campaign Engaging with the Local Authority, Police and Fire Service on advertising the initiative Working with the private sector to extend the reach of the Challenge Delivering measurable results across the city Derek Campbell, Chief Executive, NHS Liverpool (CONFIRMED)
15:45	Developing an Effective Communications Strategy to Encourage Healthier Lifestyles Change 4 Life: Progress thus far Incorporating social marketing techniques to reach target audiences Broadening Change 4 Life to target new demographic groups Start 4 Life: For pregnant women and parents with children under 2 years old Stressing the importance of breast feeding, Taste4Life and physical activity Creating bespoke materials aimed at ethnic minority groups On-line access to campaign materials for health care professionals Building a societal movement: Involving the private and voluntary sectors in the campaign Next steps Alison Hardy, Change4Life Behaviour Change Planning Lead, Department of Health (CONFIRMED)
16:00	Panel Discussion and Close of Conference Creating a joined up local structure within a community Linking up PCTs, Local Authorities and school nurses to deliver effective health interventions Building links between central and local government to deliver initiatives such as Swim4Life Encouraging healthier eating through innovations like Change4Life shops Looking to other countries for effective strategies on obesity Developing child play areas through the National Play Strategy Improving urban infrastructure to support greater opportunities for healthier lifestyles Ensuring responsible advertising from the private sector Incorporating social marketing strategies at a local level Effective stakeholder management What can be done to deal with adult obesity? Where should the balance lie between prevention of obesity and weight management of those who are already obese? Considering new evidence on childhood obesity and what implications this has for policy Shane Brennan, Public Affairs Director, Association of Convenience Stores (CONFIRMED) Derek Campbell, Chief Executive, NHS Liverpool (CONFIRMED) Dr. Adrienne Cullum, Public Health Analyst, Centre for Public Health Excellence, NICE (CONFIRMED) Alison Hardy, Change4Life Behaviour Change Planning Lead, Department of Health (CONFIRMED) Anne Jackson, Joint Director, Cross Government Obesity Unit; Director of Child Wellbeing, DCSF (CONFIRMED) Fiona Taylor, Team Lead and Specialist Obesity Dietician, Middlesbrough, Redcar and Cleveland Community Services (CONFIRMED) Prof. Terry Wilkin, Professor of Endocrinology & Metabolism, Peninsula Medical School (CONFIRMED) Dr. Sarah Yates, GPwSi, Middlesbrough, Redcar and Cleveland Community Services (CONFIRMED)