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OVERVIEW
Health Director is a bi-monthly magazine aimed squarely at directors and other senior influencers in health care. Commercially aware and intrinsically topical, HD's articles range right across the board, taking in clinical, financial, managerial, political, IT, legal and personnel matters. Clear, entertaining, accessible and reliable, HD reflects and encourages discussion of the key points on today’s agenda.

PUBLISHER'S READERSHIP STATEMENT
Since its inception in 2002, Health Director has become the one of the most widely read health service leadership magazine. Its readership includes directors and senior managers in all walks of the healthcare arena. This penetration ensures Health Director's place at the top of the health service leadership debate recommends it as your single vehicle into the diverse healthcare community. Our readership includes:
• House of Commons
• House of Lords
• Department of Health
• NHS Trusts
• NHS Modernisation Agency
• NHS Information Authority
• NHS Estates
• NHS Purchasing and Supply Agency
• Strategic Health Authorities
• Primary Care Groups
• Emergency Services
• Independent healthcare industry
• Health insurers
• Pharma
• NICE
• Academia

ABC STATUS
Health Director is a member of the Audit Bureau of Circulation. ABC audited average circulation is 9,051 for the period 01-Jul-2004 to 30-Jun-2005.

MANAGED INTELLIGENCE, ADDED VALUE
Advertising is not just about the scattergun approach. Widespread recognition is always welcome but it’s locking on to key networks and subjects that deliver the bottom line. To help you achieve this, we top and tail our service with managed positioning and managed response. You hit the right targets and the data collated from our readership returns will allow you to home in on who’s asking what – and why.

You may also wish to consider our blue ribbon service ‘Intelligent Profiling’ which will give your audience a 360° view of what you’re about and where you can take them. Maximum exposure, brilliantly presented.

 
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