OVERVIEW
In an industry where, increasingly, the epithet 'more bangs for your buck' goes way beyond the battlefield, Defence Director has emerged as the cutting edge business magazine bringing together the topics and themes that concern the modern defence professional. From strategic policy to operational management, Defence Director provides clear reportage, sound commentary and a vibrant forum to take forward the debate.

PUBLISHER'S READERSHIP STATEMENT
Defence director is circulated on a controlled free circulation basis to named individuals and non-controlled basis to official posts. Distribution is managed by the Ministry of Defence through an exclusive Defence Director Supplier Agreement with the Defence Storage and Distribution Agency. Defence Director reaches key decision-makers and budget-holders at all levels of these crucial defence communities:
• House of Commons
• House of Lords
• Ministry of Defence
• Defence Agencies
• Royal Navy, Army and RAF
• Integrated Business & Project Teams
• Defence Procurement Agency
• Defence Logistics Organisation
• Parliamentary Defence Committee
• The Defence Manufacturers Association
• The Society of British Aerospace Companies
• 1st and 2nd tier defence contractors

ABC STATUS
Not withstanding the complexities of distributing Defence Director in part through an MoD owned and protected database, Defence Director is proud to be a member of the Audit Bureau of Circulation. ABC audited average circulation is 8,979 for the period 01-Jan-2004 to 31-Dec-2004

MANAGED INTELLIGENCE, ADDED VALUE
Advertising is not just about the scattergun approach. Widespread recognition is always welcome but it's locking on to key networks and subjects that deliver the bottom line. To help you achieve this, we top and tail our service with managed positioning and managed response. You hit the right targets and the data collated from our readership returns will allow you to home in on who's asking what - and why. You may also wish to consider our blue ribbon service 'Intelligent Profiling' which will give your audience a 360° view of what you're about and where you can take them. Maximum exposure, brilliantly presented.